The importance of a logo cannot be overstated. A company's logo is the first thing that people see, and it helps create an immediate impression. It can also serve as a symbol of what your company stands for and how it approaches its customers.

Logos are so important to a company because they help convey information about a brand without any words being used. When you think about Coca-Cola or Google, you know exactly who those brands are just from their logos alone, even if you have never heard of them before. Logos communicate messages quickly and efficiently by conveying simple ideas with just one image or symbol - sometimes even just one letter! The best logos use icons or symbols to represent concepts in order to evoke emotions from viewers while also staying true to the company's mission.

If you are thinking about how to make your logo more efficient, then there are a few different concepts that you need to keep in mind. A good logo should be able to communicate its message quickly and effectively so that any audience can see what it is at first glance. When creating or improving your company's logo, there are a few important things you need to remember.

  1. What is a logo

  2. Why do you need a logo

  3. How much does it cost to design a logo

  4. What are the different types of logos

  5. How long does it take to create a new logo

  6. Which colours work best with your company's brand identity

  7. Does my business need an animated or static logo

What is a logo?

A logo is a design or symbol that represents a business or organisation. It can be used in trademarks, advertisements, and on promotional materials. The logo's graphic design and colours usually need to be reproduced for certain uses, such as on business cards and letterhead.

The first logos may have been used by the ancient Greeks and Romans as part of their written language, but these would not typically bear a distinctive logo or trademark. Business owners often had names engraved on items such as cups, plates, and horse harnesses.

In modern times, the word "logo" itself was first used as a trademark by animation company Fleischer Studios in 1917 to protect the name from being used by other firms for merchandise related to their animated cartoons. The logo helped them to distinguish their brand from others and instill public trust.

Why do you need a logo?

The logo is the first thing that people see when they enter your website. If your logo looks immature and unprofessional, then this will reflect on your business. It's important to take the time to find a professional graphic designer that can help you create a logo that will reflect positively on your business.

We've created logos for many different types of businesses. For example, we have designed logos for small companies with just one or two employees as well as large corporations with thousands of employees.

Another reason why it's important to have a good logo is because customers are more likely to buy from brands they recognise, which means you might need to spend more money on marketing in the long run if you don't have a good logo.

How much does it cost to design a logo?

The cost of designing a logo varies depending on the complexity of the design, the project's timeline, and the number of revisions. A logo can typically be designed for between £150-£250 with three to five rounds of revisions.

Here at NewWebsite, we charge between £60-£80 for a logo design.

What are the different types of logos?

The different types of logos are based on the design style of the final logo. Logos can be classic, abstract, or retro.

What are some examples of classic logos?

An example of a classic logo is the Starbucks logo. Classic logos are simple but effective. They tend to be symmetrical and include clever symbolism that represents the business.

Starbucks logo

What are some examples of abstract logos?

An example of an abstract logo is the Swoosh logo for Nike. While this logo is classic and simple, it includes a graphic element that represents the business.

Nike swoosh

What are some examples of retro logos?

The Coca-Cola logo is an example of a retro logo. This type of logo tends to be complex and include elements such as shadows, as well as bevelling and embossing.

Coca Cola logo

How long does it take to create a new logo?

For NewWebsite, it really depends on how many requests for a logo we have to do. We try to complete them within 48 hours, but we know that we're not always able to do so because we take quality and detail into consideration and sometimes it takes a little longer than expected.

Please contact us if you're in need of a new logo and we'll give you an ETA!

Which colours work best with your company's brand identity

This is a common question that we get from customers, and usually it varies by industry. Typically, you want to avoid using colours that are too similar to other well-known brands in your field. For example, if you were marketing real estate properties to potential buyers you wouldn't want your logo to be primarily orange so it matches the logos of major cable providers.

The there is a free quiz you can take to help you choose the colours that are best for your business. The tool works by asking questions related to your business or project and then provides an appropriate colour palette.

Does my business need an animated or static logo

It is typically up to the business owner to decide what logo style they want, but there are some things to consider when choosing between an animated or static logo. An animated logo can have a bigger effect on customers' decision-making process because it is more attention-grabbing. Static logos are easier for customers to remember because they're not distracted by movement.

Generally, we create static logos as it wouldn't make much sense to have an animated logo on your website.

If you're looking for a logo design company to help your business, look no further. We are experts in designing logos that will stand out and make an impact on any customer or potential client who sees it.